Moments Worth Paying For
This is just one of the many adverts made for the Industry Trust's 'Moments Worth Paying For'. These campaigns are made to inspire viewers to respect creative content by demonstrating that film, music and TV have an entertainment value worth paying for.
"As its name suggests, our Moments Worth Paying For campaign inspires viewers to respect the value of creative content by demonstrating that film, TV and video have an entertainment value worth paying for. The campaign points consumers to our legal film search-engine, FindAnyFilm.com, as a great starting point for enjoying legal films, across all formats." - Industry Trust
This campaign uses many different popular films to get a message across. Using popular films will help the campaign reach a larger audience. The target audience for this particular branch of the campaign is 13-18 as this is the target age for that particular film. Obviously, the age range varies depending on what film is used for each branch of the campaign. This helps include a vast range of audience for the campaign.
A number of posters were also created in order to promote the film and moments worth paying for - here is one of them:
Some of these posters featured celebrities and others just had normal every day people.
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