Audience Research

These results have helped me determine who my target audience will be, and what factors I will include in my project. I had to take a number of factors during this into consideration - the genders of people that took my survey were equal and there were various ages - I mainly needed to take into account the gender factor because I did not want my project to be biased in any way.
Nearly everyone that took my survey used the internet for at least 3 hours a day - this shows that project has a larger chance of reaching my target audience if it is web-based.
A  huge 73% of people have illegally downloaded creative content online at some point in their life - the age group most guilty of this was 15-21 - which is my target audience. This shows me that piracy is a huge problem within this age range.