POSTER 3

POSTER 2

Poster 1

  - UNFINISHED-

Website - drafts -UNFINISHED-

   This is my home page for my website. I used a keyboard as the background - as downloading occurs online - and it is a dark image which links in with the criminal background of piracy.

The quote links in with the theme and really outlines what piracy effects and how it can destroy creative content. I have added a number of pages to the website and 'CREATIVE MINDS ANTI-PIRACY' will be on every one of those pages.

 

 This is my altered, and final home page for my website - http://chloeedeegan.wix.com/creativeminds

The background image is now my own - not taken off google, but is till the same type of keyboard so there is not a lot of change. I really like the black and white keyboard more than the previous one because it's a lot more sophisticated looking. I have also changed the title/logo to the right hand side of the page, as it works better with the background and I prefer it here.

Presentation 1

- no longer in this group-

                


                            

Audience Research

These results have helped me determine who my target audience will be, and what factors I will include in my project. I had to take a number of factors during this into consideration - the genders of people that took my survey were equal and there were various ages - I mainly needed to take into account the gender factor because I did not want my project to be biased in any way.
Nearly everyone that took my survey used the internet for at least 3 hours a day - this shows that project has a larger chance of reaching my target audience if it is web-based.
A  huge 73% of people have illegally downloaded creative content online at some point in their life - the age group most guilty of this was 15-21 - which is my target audience. This shows me that piracy is a huge problem within this age range.

Website Ideas

Mind Map created by Chloe Deegan with ExamTime

Moments worth Paying for - Anti Piracy

   Moments Worth Paying For

                 

This is just one of the many adverts made for the Industry Trust's 'Moments Worth Paying For'. These campaigns are made to inspire viewers to respect creative content by demonstrating that film, music and TV have an entertainment value worth paying for.

"As its name suggests, our Moments Worth Paying For campaign inspires viewers to respect the value of creative content by demonstrating that film, TV and video have an entertainment value worth paying for. The campaign points consumers to our legal film search-engine, FindAnyFilm.com, as a great starting point for enjoying legal films, across all formats." - Industry Trust 

This campaign uses many different popular films to get a message across. Using popular films will help the campaign reach a larger audience. The target audience for this particular branch of the campaign is 13-18 as this is the target age for that particular film. Obviously, the age range varies depending on what film is used for each branch of the campaign. This helps include a vast range of audience for the campaign.
A number of posters were also created in order to promote the film and moments worth paying for - here is one of them:




Some of these posters featured celebrities and others just had normal every day people.

Anti-Piracy - The Last Cinema - analysis of campaign

      

Commissioned by the Film Distributors' Association, created by the National Film and Television School, this has been one of the most effective anti-piracy campaigns yet. This campaign was first aired in 2012.

The advert starts with a shot of an abandoned, derelict cinema, we are then shown a chained up door with 'RIP last cinema on earth' written in the dust on the window. At this point the viewer already will have some understanding of what the campaign is about. The next scene consists of the camera panning around the foye of a disused bar - one that is quite common to see in some cinemas. The whole room is covered with cobwebs and dust so it's pretty clear to see that the cinema is not in use.
The next scene is quite a ghostly one - there is a close up of a young woman's face - and she is not moving/breathing and is covered in dust. The camera then pans over the whole audience sitting on the traditional red seats used in cinemas as the narrator says ' a moment of cinematic joy..an experience shared' - at this point the couples sitting in the seats start to fade away - this is partnered with ghostly sound effects. The narrator then says 'all gone...imagine.'. The last scene is one of the flip up chairs flipping back into place - as if the person sitting there had got up. The end slate of the campaign says 'Love Cinema...Hate Piracy' and all of the logos of the companies involved in the campaign are listed. 

I'm not entirely sure about the specific target audience for this campaign - as there are lots of people of all different ages featured in it - and cinema is not just targeted at one specific audience. What I do think though is that this could be targeted at around 15-21 year olds based only on the fact that this is the main age that contributes to piracy. The language isn't exactly complex.. but the fonts used at the end are quite harsh and formal - almost eery and this links to the theme of the campaign - for this reason the target audience could be older.

I don't believe there are any other media products for this particular campaign - but I'm not sure how effective these would be anyway, given the style of the campaign.

This campaign used a shock factor, but instead of using threats to deter people from piracy, they showed the viewers what will happen if they do continue. The campaign shows that the act of piracy - even once can contribute to the closure of cinemas, and new films will not be made. I, personally as a lover of film find this particularly effective, as the apocalyptic scenes of the advert are really quite shocking and it does bring things into perspective.

This campaign is still running in certain cinemas.