Introduction to Campaigns

Google defines the word 'Campaign' as "an organized course of action to achieve a goal" - but this is very vague, and does not cover the different methods and types of campaigning and the age range targets  that are used.

For example;

- A campaign for an election or vote (targeted at 18+ as this is the minimum age to vote from)

- Public Safety (anti speeding etc) - targeting age here is difficult depending on what is being campaigned against - so speeding would be at 17+ whereas looking before you cross the road may be targeted at younger children.

An example of a public safety campaign would be DOE's anti speeding advertisement campaign which was released in 2007 and was aimed mainly at males from the age of 17-24.

-Charity - asking for donations to help the charity that is being campaigned for - who this is targeted at also varies depending on what the charity is in aid of. 

An example of a charity campaign would be the NSPCC's campaign 'The Underwear Rule'. This was a campaign to help children understand that privates are private etc.

Political - Also comes under the category of elections voting/ but campaigns to help people and get an important political message are also involved here.

An example of this would be the Labour Party's 'Airbrushed Cameron' campaign. This included a picture of an airbrushed David Cameron to show that not everything you see is what you get.

These are all different methods but largely use the same sort of advertisement for their campaigns - for example posters/adverts/leaflets/websites/ to get their message across. 

In order to attract an audience to these campaigns a number of techniques are used - for example threat,shock, catchy music/slogans, and well known or famous people. These are all things that will make the campaigns memorable and believable and the desired outcome is to get the audience to agree with the campaign and help with the cause.