Analysing cross-media campaigns

Road Safety Campaign Film HD - teen-anti speeding UK

This Campaign is run by Drive Smart. The campaign is anti-speeding and also about  not giving in to peer pressure and being controlled by your friends into doing the wrong thing whilst driving.

The campaign starts off with a group of friends talking about what they're going to watch at  the cinema, and that they need to hurry up to get there on time. At this point the boy called Alex tells them he doesn't want to drive. Ropes start tying themselves around his wrists and he resembles a puppet (because he is being controlled into doing what his friends want). The puppet strings make him start driving the car, and when his friends tell him to speed up, he is forced to do so. Alex is going so fast he crashes, and there is a cut scene to Alex laying in a hospital bed, with (supposedly)  his girlfriend sitting next to him saying sorry. The scene then fades to black and the 'DRIVE SMART' logo appears with the slogan 'CAN YOU STAND UP TO YOUR MATES? BE STRONG - DON'T SPEED.'

I believe that the main aim of the video is to stop teenagers from being controlled into doing anything they don't want to do whilst they are driving. I could not find any other products as I think this is quite old - but looking at the slogan I'd say that the house style is black and yellow.

I think this campaign would be placed before/between/after programmes like Misfits/Skins/Glue etc because they are typically programmes that get a large audience from teenagers.

The Campaign was Published around March 2010.