At the start of this project I had some trouble organising myself in order to produce two good quality products, at the end of this project I believe I have achieved just that. I have produced three anti-piracy posters, and a website, which I think both promotes my company 'creative minds' and educates young people on the topic. Doing this project not only helped others understand the dangers of downloading unpaid for creative content online, it helped educate me too. Before this project I was unaware that people could actually be prosecuted for a seemingly 'harmless' thing. This is why other young people needed to be educated too - piracy is not 'harmless.
My campaign name 'Creative Minds' is featured on all three of my posters and my website, my posters also include my website link - this is particularly important, because if half of my campaign is situated online, my audience need to know where to find it. The logo
'CREATIVE MINDS - ANTI-PIRACY' is featured on all of my products, I believe that placing this on all of my products is incredibly important so that the company name is remembered.
My target audience was based mainly at 15-21 year olds, of both genders, as I don't believe that piracy can really affect a certain gender more than another, and both are equally important to educate. After doing extensive research, I found that the main age range guilty of piracy was 15-21 year old's. This and the fact that educating people from a relatively young age, will make more of an impact than starting in the mid twenties. I strongly believe that my products are suitable for my age range and will achieve the highest volume of audience.
I believe there is a huge importance in using surveys in order to find out the needs of my target audience, in order for it to be relevant to them. I surveyed 15 people in order to find out about their knowledge of piracy and internet usage. As the people who took my survey were nearly all within the 15-21 age range, I would not be able to use my results to cover another campaign of a different age range, as this would make my results biased. After gathering these results I was able to produce a product that was most relevant to my age group.
The brief given by Copyright Heroes covered a number of points;
-'Realise the implications of copyright theft for the future of our creative minds' - On all three of my posters, and on my website, there are quotes and statements that outline the implications of piracy. I believe that this message across clearly.
-'Understand that copyright theft is genuine theft' - All of my posters and my website states that downloading creative content online is theft, and illegal. My website goes into further detail about this topic.
'Know who Copyright Heroes are and what we believe in' - I have stated basic information about copyright heroes on my website but I could probably have included this more throughout my project.
My website was the first product I produced. Having a website completely increases the volume of audience my campaign reaches, as nowadays a huge percentage of teenagers use the internet on a daily basis. My survey results showed that most teenagers use the internet for around 3-5+ hours a day.
My website has various pages -
Home - This includes a quote about anti-piracy, so as soon as anyone enters the site they know what our values are, The page also includes the company name and slogan. The home page of my website initially had a picture from google for the background, once learning that I could not use this, I took my own picture, which looks very alike to the one I used to start with.
'About Us' - This page gives the viewer an insight into the company and what we are about, this page also includes information about 'Copyright Heroes' and why we are working together with them. I feel that this is a very important page, as it describes exactly what we aim to achieve as a company.
'Get in Touch' - This is a page for viewers to submit questions about the company, and also gain contact details on where to find us. I think this is a useful page to have, as it is very important to use ideas and opinions of my target audience in order to understand what their needs and interests are so I can properly adapt the campaign.
'Our Campaign' - A page showcasing the companies ongoing campaigns and previous campaigns.
'What You Can Do' - This indicates to the viewer what they can do if they wish to support the campaign, using a personal approach and getting the target audience involves connects the campaign and the people.
Although I really like my campaign website, I think it could have included a bit more information about 'Copyright Heroes'
Click here to view website screenshots
For the second half of the campaign I decided to create 3 posters.
For poster one I wanted something shocking, in order to attract attention to it. I think the models direct eye contact really draws you in to see the emotions and sorrows of the girl. In this poster I did not once actually state that the girl is homeless, I let the caption and the sign explain everything. I think this will be the most popular of the posters because it is the most shocking. I put the company name, slogan and website in the bottom of the poster. It is in a small enough font to be able to be seen and noticed, but not big enough to distract attention from the poster itself, or the message that is trying to be portrayed. All of my posters keep up the same house style, they all use the same fonts, and have a simple sentence on the side of them. I really like how all my posters look.
The brief given by Copyright Heroes covered a number of points;
-'Realise the implications of copyright theft for the future of our creative minds' - On all three of my posters, and on my website, there are quotes and statements that outline the implications of piracy. I believe that this message across clearly.
-'Understand that copyright theft is genuine theft' - All of my posters and my website states that downloading creative content online is theft, and illegal. My website goes into further detail about this topic.
'Know who Copyright Heroes are and what we believe in' - I have stated basic information about copyright heroes on my website but I could probably have included this more throughout my project.
My website was the first product I produced. Having a website completely increases the volume of audience my campaign reaches, as nowadays a huge percentage of teenagers use the internet on a daily basis. My survey results showed that most teenagers use the internet for around 3-5+ hours a day.
My website has various pages -
Home - This includes a quote about anti-piracy, so as soon as anyone enters the site they know what our values are, The page also includes the company name and slogan. The home page of my website initially had a picture from google for the background, once learning that I could not use this, I took my own picture, which looks very alike to the one I used to start with.
'About Us' - This page gives the viewer an insight into the company and what we are about, this page also includes information about 'Copyright Heroes' and why we are working together with them. I feel that this is a very important page, as it describes exactly what we aim to achieve as a company.
'Get in Touch' - This is a page for viewers to submit questions about the company, and also gain contact details on where to find us. I think this is a useful page to have, as it is very important to use ideas and opinions of my target audience in order to understand what their needs and interests are so I can properly adapt the campaign.
'Our Campaign' - A page showcasing the companies ongoing campaigns and previous campaigns.
'What You Can Do' - This indicates to the viewer what they can do if they wish to support the campaign, using a personal approach and getting the target audience involves connects the campaign and the people.
Although I really like my campaign website, I think it could have included a bit more information about 'Copyright Heroes'
Click here to view website screenshots
For the second half of the campaign I decided to create 3 posters.
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| Poster 1 |
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| Poster 2 |
For poster two I tried to get across a message of the music industry being 'broken' because of piracy. I like how the lighting highlights the company name, and disk, and then the statement at the side is slightly higher up in the darkness, which creates a 'foreboding' feel. The company name, slogan and website are still all in the same place as the other posters.
For this poster I used the same model as in the first one, and she is supposed to be looking down at a laptop/tablet screen, she is supposed to be illegally downloading music/film/tv programmes online. The shadows on her face make the poster look dark and scary, this represents that piracy is bad, and illegal, and not a good thing to do. The model is quite young, and this show that teens are also subject to piracy and all age groups should be educated on the matter.
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| poster 3 |
